BRAND STRATEGIST +
SELECTED CASE STUDIES
AGENCIES + CLIENTS
Bank of America
City National Bank
River City Bank
AFTER STRINGING FOR NEWSPAPERS IN LOS ANGELES,
I MOVED INTO ADVERTISING AND NEVER LOOKED BACK
Since then, I’ve partnered with scores of talented individuals
across the country to help clients communicate with target audiences in ways that reinforce both the brand and the bottom line.
In addition, I've worked with government agencies, most
notably as a board member for the California State Information Officers Council. There, I collaborated with the Governor's office,
the legislature, and subject-matter experts to offer networking opportunities and continuing education to members.
I’ve used my conceptual and strategic abilities for
more whimsical pursuits, as well. I possess a Master of Fine
Arts degree in fiction from Columbia College, Chicago; wrote
novels for Random House and Thomson Gale; and published
award-winning short fiction alongside such authors as
Stephen King, Karin Slaughter, Lee Child, and Irvine Welsh.
I've worked in Hollywood on and off over the years—first,
as an SFX pyrotechnician, and then, much later, as a
writer, developing material for Columbia Pictures,
Universal Pictures, and Suzanne DeLaurentiis Productions.
Put simply: My brand and strategic sensibilities, along
with my narrative skills, are applicable to everything from
advertising campaigns to political campaigns, and have helped
win clients, meet stated goals, and open minds.
BRAND STRATEGIST + SENIOR COPYWRITER / CONSULTANT 2003 - Present
Contracted by FCB Global, Grey Direct, Young & Rubicam, Wunderman, Various
Merlot Marketing, Cohn Marketing, HenryGill Communications, and others
Responsibilities include developing creative strategy and written content for print, broadcast, and digital media; pitching new business, and supporting B2B and B2C goals via innovative concepts; supervision of junior writers; facilitating brand and legal compliance.
SENIOR COPYWRITER 2001 - 2003
The Kern Organization Los Angeles, CA
Shaped creative direction and written brand "voice" on A-list travel, technology, and hospitality accounts; addressed marketing challenges with innovative concepts that supported B2B and B2C strategies; corresponded routinely with experts to enhance content.
SENIOR COPYWRITER 1998 - 2001
Brierley & Partners Los Angeles, CA
Reviewed and analyzed data in order to write print ads, direct mail, collateral, newsletters, websites, and emails; maintained and updated long-term mail campaigns; trained junior staff; collaborated extensively with internal teams; provided high level of client service.
COPYWRITER 1993 - 1998
OgilvyOne Worldwide Los Angeles, CA
Assisted with copy and creative development for print ads, direct mail, collateral, newsletters, emails, radio, and television that met customer-acquisition goals and energized an array of brands.
BOARD MEMBER + PROJECT CHAIR / CONSULTANT 2011 - 2012
California State Information Officers Council Sacramento, CA
Planned and coordinated paid, monthly networking and continuing-education sessions that doubled attendance and revenue; collaborated with Gov. Brown’s office, the California State Assembly, and others to educate members; instrumental in planning and executing largest training event of the year.
NOVELIST + AUTHOR 2008 - Present
Random House (Del Rey), Thomson Gale, Various Various
Collaborated with co-author to research, write, and edit two 95,000-word novels; wrote third, solo novel; met deadlines and publisher 50%+ sell-through goals; two novels went into 2nd printing; one novel was optioned by Warner Bros. Published, and
continue to publish, short fiction in a variety of markets.
PRSA National + California Capital Chapter, Various
International Thriller Writers Association