MARC PAOLETTI

SELECTED CASE STUDIES

Describe your image.

AGENCIES + CLIENTS

24-Hour Fitness

AAA Texas

American Standard

Apple

Avaya

Bank of America

Bizrate

Cardiac Science

City National Bank

FHP Healthcare

Frontier Airlines

Genesee Scientific

GlaxoSmithKline

GTE

Hampton Inn

Hewlett-Packard

Hilton

Hitachi

Hunt Companies

Impressions

Iomega

JPMorgan Chase

L.A. Philharmonic

MetLife

Microsoft

NCCJ

Nextel

PacifiCare

Pacific Bell

Princess Cruises

River City Bank

Roche

Snapple

SPCA

TD Ameritrade

TimeWarner

TransAmerica

United Airlines

UPS

Verisign

ABOUT

AFTER STRINGING FOR NEWSPAPERS IN LOS ANGELES,

I MOVED INTO ADVERTISING AND NEVER LOOKED BACK

Since then, I’ve partnered with scores of talented individuals

across the country to help clients communicate with target audiences in ways that reinforce both the brand and the bottom line.

In addition, I've worked with government agencies, most

notably as a board member for the California State Information Officers Council. There, I collaborated with the Governor's office,

the legislature, and subject-matter experts to offer networking opportunities and continuing education to members.

I’ve used my conceptual and strategic abilities for

more whimsical pursuits, as well. I possess a Master of Fine

Arts degree in fiction from Columbia College, Chicago; wrote

novels for Random House and Thomson Gale; and published

award-winning short fiction alongside such authors as

Stephen King, Karin Slaughter, Lee Child, and Irvine Welsh.

I've worked in Hollywood on and off over the years—first,

as an SFX pyrotechnician, and then, much later, as a

writer, developing material for Columbia Pictures,

Universal Pictures, and Suzanne DeLaurentiis Productions.

Put simply: My brand and strategic sensibilities, along

with my narrative skills, are applicable to everything from

advertising campaigns to political campaigns, and have helped

win clients, meet stated goals, and open minds.

EXPERIENCE

ADVERTISING

BRAND STRATEGIST + SENIOR COPYWRITER / CONSULTANT 2003 - Present

Contracted by FCB Global, Grey Direct, Young & Rubicam, Wunderman, Various

Merlot Marketing, Cohn Marketing, HenryGill Communications, and others

Responsibilities include developing creative strategy and written content for print, broadcast, and digital media; pitching new business; supporting B2B and B2C goals via innovative concepts; supervising junior writers; facilitating brand and legal compliance.

SENIOR COPYWRITER 2001 - 2003

The Kern Organization Los Angeles, CA

Shaped creative direction and written brand "voice" on A-list travel, technology, and hospitality accounts; addressed marketing challenges with innovative concepts that supported B2B and B2C strategies; corresponded routinely with experts to enhance content.

SENIOR COPYWRITER 1998 - 2001

Brierley & Partners Los Angeles, CA

Reviewed and analyzed data in order to write print ads, direct mail, collateral, newsletters, websites, and emails; maintained and updated long-term mail campaigns; trained junior staff; collaborated extensively with internal teams; provided high level of client service.

COPYWRITER 1993 - 1998

OgilvyOne Worldwide Los Angeles, CA

Assisted with copy and creative development for print ads, direct mail, collateral, newsletters, emails, radio, and television that met customer-acquisition goals and energized an array of brands.

GOVERNMENT

BOARD MEMBER + PROJECT CHAIR / CONSULTANT 2011 - 2012

California State Information Officers Council Sacramento, CA

Planned and coordinated paid, monthly networking and continuing-education sessions that doubled attendance and revenue; collaborated with Gov. Brown’s office, the California State Assembly and others to educate members; instrumental in planning and executing largest training event of the year.